Yes you heard me, cellulite
reducing heated underwear! Fit Britches is a newly founded business
which is on a mission to reshape the women of the world with its innovative
textile technology. The intelligent textiles behind the products features both
health and beauty benefits which have the ability to enhance the look and feel
of your body and skin.
The mumpreneur and lady behind Fit
Britches is Farnaz khan. Farnaz Khan started off by noticing a gap in
the market, a market dedicated to women with a so called ‘mommy tummy’. After
having children many women find it a struggle to lose weight or diet and even
if they manage to, still find it challenging to budge the excess weight.
With no real market or product
whereby women can lose weight by simply wearing a garment Farnaz khan spent 4
years developing until a solution arose, heated pants. These heated pants
increased the wearer’s core body temperature which in turn increases the person’s
blood circulation and metabolism. As a result the wearers could potentially
experience losing up to 3 dress sizes without even going to the gym or
increasing their daily exercise. As a mother of four herself and originally a
dress size 14, Farnaz khan became a size 8 after trialling out her own unique
creation.
Her own personal weight loss
allowed Farnaz to prove to others that the product worked. Within weeks of
launching her products they were featured on the ITV show This Morning which caused immediate publicity. Although covering
the huge demand for the range was her biggest challenge, the garments are now
sold in over 50 countries worldwide via the website. Fit Britches receives
coverage from a wide range of press not to mention its already established
celebrity fan base including Jessie J and Kim Kardashian. The Fit Britches
clothing range consists of shorts, knickers, leggings and tops with all pieces
designed to be worn in the gym, at work and even at home.
If you have a business idea you
have wanted to share and get investment for then contact the UntappedUK team today
or send us a brief pitch at www.untappeduk.com
and see if you could be next big UK start-up…
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